Should my landing page have the AI call or text visitors as a demo?
Expect drop off and plan for it. Not everyone is good at role playing with an AI, so a prospect who gets a call from the AI may say something odd or hang up. Switching channels in a funnel, from online to a phone call or text, also loses some people, and many people scrolling Facebook do not want a call at that moment.
Votel recommends making the main goal booking an appointment, with the booking widget or a simple form, and offering the AI call or text as an optional extra afterward or as a secondary option, for example a phone number visitors can call to speak to your AI and book an appointment. The chat widget can stay on the page as well without interfering.
Spell out the demo in the AI's opening message, for example: This is a demo. I will simulate working for your business. As soon as I finish talking, ask me a question and see how I respond. Listen to the calls to see how people respond. The best demo is still one you give live, role playing a customer yourself.